AGP Executive Report

Roatán’s Reach: New nonstop flights from two Canadian cities and expanding hotel options are giving visitors more ways to reach the island. Tourism officials are also aiming to turn cruise calls into longer stays, with time for diving, beaches and local communities. Cruise Calls: Princess Cruises’ 2028–29 Americas season includes 141 Caribbean departures, with Roatán among its featured stops. Voyages range from five to 17 days, departing from five ports including San Juan and Barbados. Regional Getaways: El Salvador welcomed more than 200,000 Honduran visitors during Morazán Week—far above the 60,000 expected—with travelers heading to San Salvador and the Surf City coast. What Travellers Want: Tripadvisor data points to growing interest in hands-on culture and outdoor activities: global eco-tour bookings rose 62% in the first half of 2026, while fishing charters climbed 41%.

Travel Trends: Tripadvisor’s first-half 2026 data points to growing interest in hands-on local culture and outdoor activities: craft-class bookings rose 88% and eco-tours 62% worldwide, a useful signal for Honduras’s culture- and nature-focused destinations. Regional Travel: More than 200,000 Hondurans spent Morazán Week in El Salvador, far exceeding the expected 60,000. Visitors headed to San Salvador’s historic center and coastal draws including Surf City. Cruise Tourism: Princess Cruises plans 141 Caribbean departures for 2028–29, with 49 itineraries and stops including Roatán, giving the island a place on a broad future cruise schedule.

Regional Travel: El Salvador expects 58,522 Honduran visitors during Morazán Week, a 20% increase from 2026. Shopping Tourism: Panama’s Black Weekend drew shoppers from Honduras and other neighboring countries; participating malls reported visitor traffic up by as much as 25%.

Regional Travel: El Salvador expects 58,522 Honduran visitors during Morazán Week, a 20% rise from 2025. Many are crossing at El Amatillo to visit attractions, bringing business to hotels, restaurants and transport providers. Shopping Tourism: Panama’s Black Weekend, held Oct. 2–4, drew visitors from Honduras and other nearby countries for discounts at more than 3,000 stores, with participating shopping centers reporting higher foot traffic.

Regional Travel: El Salvador expects 58,522 visitors from Honduras during Morazán Week, up 20% from 2025. The holiday rush is bringing families across the El Amatillo border, where long vehicle queues have formed, while Salvadoran authorities say immigration checks are moving quickly. The visitor surge is expected to boost hotels, restaurants and transport businesses.

Travel Health: PAHO says measles spread risk remains very high across the Americas as large gatherings and increased travel raise exposure; it urges travelers to check vaccination status and countries to strengthen surveillance. Regional Tourism: El Salvador expects 58,522 Honduran visitors during Morazán Week, up 20% from 2025, with authorities facilitating crossings at El Amatillo. Shopping Trips: Panama’s October 2–4 Black Weekend drew shoppers from Honduras and other neighboring countries, with participating malls reporting visitor traffic up as much as 25%.

Travel Health: PAHO says measles risk across the Americas remains very high as large religious gatherings are expected to drive more travel. The agency urges travelers to check vaccination status and countries to strengthen surveillance. Morazán Week: El Salvador expects 58,522 visitors from Honduras, up 20% from last year, with border operations at El Amatillo being streamlined for the holiday rush. Shopping Tourism: Panama’s Black Weekend drew shoppers from Honduras and other neighboring countries, with participating malls reporting visitor traffic up as much as 25% over a regular weekend.

Travel Health: PAHO says measles spread risk across the Americas remains very high as travel and mass gatherings increase, urging travelers to stay vaccinated and countries to strengthen surveillance. Regional Tourism: El Salvador expects 58,522 Honduran visitors during Morazán Week, up 20% from 2025, with border operations at El Amatillo adjusted for the holiday rush. Shopping Trips: Panama’s Black Weekend, held Oct. 2–4, drew visitors from Honduras and other neighboring countries, with participating shopping centers reporting traffic increases of up to 25%.

Regional Travel: El Salvador expects 58,522 Honduran visitors during Morazán Week, up 20% from 2025, as travelers cross at El Amatillo to visit attractions and support local businesses. Health Alert: PAHO says measles risk across the Americas remains very high amid outbreaks, vaccination gaps and increased travel to large gatherings; it urges travelers to check vaccinations and countries to strengthen surveillance. Travel Disruption: Honduran-born Carlos Maldonado Valle was released after 44 hours in U.S. immigration detention. His flight home from Puerto Rico was diverted to Bermuda for a medical emergency, triggering customs checks in Boston despite his legal protection to remain in the U.S. Shopping Tourism: Panama’s Black Weekend drew visitors from Honduras and other neighboring countries, with more than 3,000 stores offering discounts and shopping-center traffic rising by as much as 25%.

Morazán Week Travel: El Salvador expects 58,522 visitors from Honduras during the holiday period, up 20% from 2025. Crossings at El Amatillo are busy as Honduran families head to Salvadoran attractions, while authorities work to keep border processing moving. Regional Shopping Trips: Panama’s Black Weekend, held Oct. 2–4, attracted shoppers from Honduras and other nearby countries with discounts at more than 3,000 stores. Participating shopping centers reported visitor increases of up to 25%. Football: Jamaica’s 1–1 draw with Honduras in Tegucigalpa sent Jamaica through to the Concacaf Nations League quarter-finals, adding a regional sporting draw for fans.

Regional Travel: El Salvador expects 58,522 Honduran visitors during Morazán Week, up 20% from 2025. Travelers are crossing at El Amatillo, where authorities say border operations are being managed to handle the holiday rush. Shopping Tourism: Panama’s Black Weekend, held October 2–4, drew shoppers from Honduras and other neighboring countries with discounts at more than 3,000 stores. Participating malls reported visitor traffic up as much as 25% from a regular weekend.

Holiday Travel: El Salvador expects 58,522 Honduran visitors during Semana Morazánica, October 5–9—up 20% from last year. Officials say faster border processing and travelers’ confidence in the country’s security are drawing holidaymakers, with El Amatillo and El Poy handling most arrivals.

Holiday Travel: El Salvador expects 58,522 Honduran visitors during Semana Morazánica, a 20% increase over last year. Officials cite improved security and warm hospitality, and are speeding border checks at El Amatillo and El Poy. Cruise Notice: Carnival Miracle’s October 12 Western Caribbean sailing from Galveston includes a stop in Honduras. Passengers should plan for a full, in-person safety drill before departure.

Semana Morazánica Travel: El Salvador expects 58,522 Honduran visitors during the October 5–9 holiday week, up 20% from last year. Faster border processing is planned at El Amatillo and El Poy, the main crossings used by holidaymakers. Cruise Update: Carnival’s October 12 Galveston sailing, which calls in Honduras, will require a full in-person safety drill before departure; passengers should allow extra time for boarding.

Tourism & Travel (Honduras): Honduras’ Semana Morazánica is bringing a surge of visitors to El Salvador, with officials projecting 58,522 Hondurans entering Oct. 5–9—about +20% vs. last year—plus 24/7 border support, faster processing at key crossings (El Amatillo and El Poy), and welcome treats like coffee and snacks. Cruises & Family Travel: Royal Caribbean announced “The SpongeBob Musical” will debut at sea on the Hero of the Seas in August 2027, with sailings from Miami visiting Roatán, Honduras, and Perfect Day at CocoCay. Environment & Marine Tourism: A regional Pacific project is using underwater hydrophones to study how ship noise affects humpback whale songs in Panama’s Pearl Islands—part of a wider Sustainable Pacific effort that includes Honduras. Sports (Honduras): Jamaica and Honduras are in a CONCACAF Nations League crunch, with Honduras set to host Jamaica at Estadio Nacional Chelato Uclés—an important match for quarter-final hopes. Community & Health (Honduras): Manos Amigas Clinic in Honduras received lab equipment support to keep providing care for people who can’t afford it.

Cross-Border Travel Boost: Honduras’ Semana Morazánica is set to bring a big jump in visitors to El Salvador, with officials projecting 58,522 Hondurans entering Oct. 5–9—about +20% vs. 2025—plus 24/7 border teams at key crossings like El Amatillo and El Poy, with coffee, water, and snacks to speed things up. Sports & Tourism Spotlight: Honduras hosts Jamaica in the CONCACAF Nations League with a quarter-final spot still in reach, putting Tegucigalpa’s Estadio Nacional Chelato Uclés on the map for fans traveling for matchday. Community & Access to Care: Manos Amigas Clinic in Honduras received lab equipment support to keep serving patients who can’t afford care—another reminder that travel and volunteering often go hand-in-hand. Cruise Interest for Roatán Travelers: Royal Caribbean says “The SpongeBob Musical” will debut at sea on its Hero of the Seas (Aug 2027), with itineraries that include Roatán, Honduras. Migration Pressure: U.S. policy coverage continues to ripple through the region, including third-country deportations and warnings about migrant caravans—an ongoing factor shaping travel plans and safety perceptions.